Manufactured Housing Retail is a radically changing business model and it will never again be the same.
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At MH PIVOT, we empower visionary manufactured and modular housing retailers to evolve from exclusively traditional factory-built housing retailers into respected homebuilders as well. We guide them to connect with new buyers, expand their reach, and build a secure, thriving future.
1. SALES EFFECTIVENESS - We'll train your team with modern sales skills to boost their performance. You'll have a powerful sales and lead tracking system that gives you clear, real-time insights into how effective and efficient your sales are.
2. EFFECTIVE MARKETING STRATEGY - We will deploy strategic and impactful marketing initiatives within the general Real Estate Market to position you as a leading home builder in the single-family housing market, emphasizing exceptional value, superior quality, and accessible homeownership solutions.
3. AI Integration - AI is an unstoppable force shaping our reality, and every retail dealer must boldly adapt to harness its transformative power for their business. No doing so will leave you behind.
1. CURRENT SALES PERFORMANCE - By putting the appropriate sales process, sales activity management and follow-up systems place, you can expect a 25% increase from your current prospects simply by increasing your sales efficiency.
2. EXPANDING YOUR MARKET - In addition to the above, by positioning you as a single-family home builder using conventional real estate channels, allows you to reach prospective buyers that you're currently not reaching, allowing your organization to expand into an almost limitless market in which your currently not participating.
There are thousands of prospective buyers in your market who would eagerly choose a high-quality factory-built home, yet our message is not reaching them. Currently, manufactured home retailers have limited or no marketing presence in the channels where these buyers are active. For various reasons, these potential customers do not envision purchasing their next home from a traditional manufactured home dealership. This is a challenging reality, but an undeniable one that presents a significant opportunity for those willing to accept that challenge.
Now is the time to pivot—boldly shift your strategy to meet these buyers where they are. Empower your team with cutting-edge training to captivate and convert these eager buyers. Take charge, make the change, and lead the market to unprecedented success!
Mr. Underwood began his sales career at Motorola, specializing in selling two-way communication systems. With the support of exceptional training and coaching, he quickly distinguished himself as a top-tier sales performer.
Through a series of fortuitous events, Mr. Underwood transitioned into the manufactured housing industry with Palm Harbor Homes in North Carolina, where he developed a lasting passion for the industry, its homes, its retailers, and its communities.
Mr. Underwood successfully managed an independent retail location, achieving consistent sales of over 45 homes per month. Additionally, he served as Vice President of Sales for a multi-location dealership in the Southwest, where he further honed his leadership and strategic expertise.
For the past 35 years, Mr. Underwood has been a respected consultant, speaker, and trainer in the manufactured housing industry. He has worked with retailers, communities, and manufacturers, specializing in marketing, sales, sales management, and leadership development. His sales methodology is a non-manipulative, principle-based approach grounded in human behavior and logical reasoning—a strategy that sales professionals trust to drive better results and increased sales.
Change always starts with the recognition of a need and then begins with the process of finding and implementing a solution.
Solutions typically start with a conversation. Let's schedule a brief chat to see if what we do makes sense for you. Stop losing money due to empty lots and vacant houses, and start closing the deals you could, and therefore should, be closing.
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