What is a "PIVOT"?
In business, a "pivot" means a strategic decision to significantly change a company's direction or focus, often by adjusting its product, target market, or business model, in response to market conditions and/or new opportunities.
Our PRIMARY FOCUS:
To make this “pivot”, two critical business model components need to be optimized.
1. SALES EFFECTIVENESS - We will ensure that your team is well-trained in the most contemporary sales approach. You will have a highly effective sales activity and lead management system in place which will give you comprehensive insight into the sales effectiveness and sales efficiency at any given time.
2. EFFECTIVE MARKETING STRATEGY - We will implement effective marketing strategies that will position you as simply a home builder in the single-family housing space, offering high value, quality, and accessible homes.
Results you can expect
1. CURRENT SALES PERFORMANCE - By putting the appropriate sales process, sales activity management and follow-up systems place, you can expect a 25% increase in your current sales performance simply through working your leads more effectively.
2. EXPANDING YOUR MARKET - In addition to the above, by positioning you as a single-family home builder using conventional real estate channels, allows you to reach prospective buyers that you're currently not reaching. Once fully in place, expect to close 2 additional high margin transactions per month.
Who is John Ace Underwood?
Mr. Underwood began his sales career at Motorola, specializing in selling two-way communication systems. With the support of exceptional training and coaching, he quickly distinguished himself as a top-tier sales performer.
Through a series of fortuitous events, Mr. Underwood transitioned into the manufactured housing industry with Palm Harbor Homes in North Carolina, where he developed a lasting passion for the industry, its homes, its retailers, and its communities.
Mr. Underwood successfully managed an independent retail location, achieving consistent sales of over 45 homes per month. Additionally, he served as Vice President of Sales for a multi-location dealership in the Southwest, where he further honed his leadership and strategic expertise.
For the past 35 years, Mr. Underwood has been a respected consultant, speaker, and trainer in the manufactured housing industry. He has worked with retailers, communities, and manufacturers, specializing in marketing, sales, sales management, and leadership development. His sales methodology is a non-manipulative, principle-based approach grounded in human behavior and logical reasoning—a strategy that sales professionals trust to drive better results and increased sales.
Let's chat...
Change always starts with the recognition of a need and then beginning the process of finding a solution.
Solutions typically start with a conversation. Let's schedule a
brief chat to see if what we do makes sense for you.
